Sussex's Tom Mitchell and his Great Britain 7s had to settle for silver after they were taught a lesson by the masterful Fiji side in the Olympic final, losing 36-7.
Mitchell's side had got to the final with losing a game but going for gold was a step too far as the pre-tournament favourites lived up to their billing. And in winning, Fiji picked up their first ever Olympic medal.
It was an ominous start from Fiji, who scored twice in the first three minutes with Osea Kolinisau and Jerry Tuwai going over and the former kicked one of the two conversions to make it 12-0.
It could have got worse seconds after the second try, but Mitchell pulled off a brilliant last ditch tackle to deny the Fijians just yards from the line.
But with three minutes of the first half left, Jasa Veremalua went over to make it 17-0. And it was becoming a little to easy for the favourites as they made it 27-0 by half time with tries from Leone Nakarawa and Vatemo Ravouvou.
Josua Tuisova made it 36-0 early in the second half before Team GB finally got on the board when Dan Norton scored. Marcus Watson added the two bonus points.
But Viliame Mata finished the scoring with the final score being 43-7.
Great Britain beat South Africa 7-5 in the semi final earlier today. Juast 15 minutes earlier in the Velodrome, Great Britain won gold in the Men's Team Sprint.
Philip Hindes, Jason Kenny and Callum Skinner broke the Olympic record as they beat New Zealand in the final.
After the British team earned six medals on day five, Thursday began in similar vein as Katherine Grainger and Victoria Thornley took double sculls silver. There was also a silver medal in the men's canoe double C2.
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