In defence of ticket prices for ‘Joseph’

I WOULD like to respond to your recently published letter with regard to the ticket prices for Joseph and the Amazing Technicolor Dreamcoat at the White Rock Theatre.

I was delighted to learn that your correspondents considered this to be the best performance ever in Hastings.

We are attracting a high level of production into the theatre to provide local people with excellent entertainment, hospitality and customer service and this response is welcomed.

With regard to the ticket prices and style of the show, the show staged is the touring version as produced by Bill Kenwright Ltd.

Due to the fact that it has to tour into a variety of theatres, the stage set is slightly different from the West End production.

However the production values are the same and I was pleased to read that your correspondents loved the show.

However, this is the only version of Joseph currently available to theatres. Despite your correspondents’ comments, there is no other ‘normal production’ available. The theatre stages the best of what is available to it.

The ticket prices are set in agreement with the producers and the prices in Hastings were the same as the remainder of the tour. Musicals, with their large casts, musicians and quality production values are extremely expensive to stage and these costs have to be met through ticketing income. £31 for top price tickets are not ‘West End prices’ nor is it ‘double the normal price for Hastings’.

In fact, tickets for this production were available from £18 with further discounts for some concessionary groups. School rates were actually offered as low as £12.

A trawl of the internet shows that average top price tickets for a West End musical are £74, some 138 per cent higher than a quality musical presented in Hastings.

The show played to 10 performances and a considerable amount of people attended. Producers remain confident that more people will attend in future and he has placed his tour of Dreamboats and Petticoats with us in September.

Musical and TV star Paul Nicholas will star in this year’s Christmas production of Peter Pan and I hope to be able to announce more exciting musicals for Hastings next year.

These will also be reasonably priced at the average UK provincial ticket price and I hope to be welcoming back both your correspondents and many more people from Hastings and the surrounding districts for quality and exciting entertainment.


Theatre director