Sainsbury’s in St Leonards is calling for residents and community groups in Hastings to nominate their town to become a test bed for cutting down food waste.
There is a potential £1 million investment that will benefit somewhere that has a population of between 15,000 and 300,000 and a Sainsbury’s store within a five-mile radius as part of the Waste Less, Save More town challenge.
It has been launched in response to the escalating issue of household waste, which results in the average family throwing away £700 of uneaten food a year.
From the start of 2016, Sainsbury’s will partner with the selected town, investing £1 million to trial some of the best ideas to uncover the most effective ways to reduce food waste and save people money.
The final ideas will be chosen specifically for the winning town.
Lawrence Brown, store manager at Sainsbury’s in Sedlescombe Road North, St Leonards, said: “We know that waste – and particularly food waste – is a big challenge for households and it’s something our customers really care about. It would be really great if Hastings could benefit from this new initiative. We’re here to help anyone that wants to find out more about applying.”
The company said this year-long trial is phase one of a five-year commitment and £10 million investment from Sainsbury’s to help reduce waste across the country.
Additionally, Sainsbury’s said it will work closely with the local authority and key community groups within the successful town to crowd-source new suggestions on how food waste could be reduced.
Findings and recommendations from this trial phase in year one will be developed into a blueprint and made public in year two so that communities across the country can benefit from the results.
The final phases of Sainsbury’s Waste Less, Save More campaign will be focused on supporting the changes that need to be made to ensure a long-term difference and measurement of the activity and looking at opportunities to reduce other kinds of household waste.
The closing date for applications is 11.59pm on Friday, October 30 and the winner will be notified by December 1.
Residents can nominate a town, city or borough but it must have a population of between 15,000 and 300,000 and have a Sainsbury’s store within a five-mile radius. It must also demonstrate a strong sense of community and be keen and willing to work together to tackle food waste.
Individuals or community groups that would like to nominate their town, city or borough to work with Sainsbury’s and benefit from £1 million investment as part of its Waste Less, Save More project can find out more at www.j-sainsbury.co.uk/wasteless
Sainsbury’s in St Leonards donated a total of 4,370kg of food, the equivalent of 10,405 meals, from its in-store collection baskets to Hastings Foodbank from August 2014 to September 2015.
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