Dozens of people donned red outfits and white beards to brave the blustery weather on Bexhill seafront for the annual Santa Dash.
The event saw dozens of Santas setting off along the promenade from the De la Warr Pavilion.
SEE ALSO: Beast from the East held at bay as area looks set to avoid the icy blast.
It is organised every year by Bexhill Lions to raise funds for charity,
Runners had a choice of a 2km or 5km course and some taking part brought their dogs along to join in the fun.
For more information on the Bexhill Lions visit www.bexhill-lions.org or call 0845 833 9591.
See also: People may need phone signal to complete online purchases as changes come in.
See also: Man jailed after bringing knife into the Conquest Hospital.
Pictures by Derek Canty