TRADERS and shopkeepers in the Old Town raised more than £5,000 towards their Christmas lights appeal.
Businesses in George Street clubbed together to set up a festive raffle with prizes donated by local firms, to help brighten up the road.
Members of the Section 5 Drummers also provided live entertainment.
Just before Christmas Observer editor-in-chief Keith Ridley drew the winning ticket, which was bought by Sara Lally, from Hawkhurst, Kent.
She won more than £3,000 worth of goodies.
Kathy Dyton, from Pearl and Queenie jewellery store, said: “When we rang her she screamed with delight. She said she felt like she had won the X-Factor, as she’s never won anything in her life before. She was very happy to say the least, as it was pure chance she bought a ticket while shopping in the Old Town.”
Mrs Lally said: “I love Hastings Old Town for all its independent boutiques and designer goodies. It’s known as a very trendy place to shop, hence why I go there. The locals must be so proud of it.”
Traders are hoping to use the money raised towards new and improved lighting for next year.