Join Y Front Run on Sunday

Asda's 'Pants' Day
Asda's 'Pants' Day

Organisers are making a final appeal to men across 1066 Country to strip down to their pants to raise money to combat men’s cancer.

The Y Front Run, organised by Jo Brazier and Hollie Chant, takes place on Sunday (September 28) at Alexandra Park.

This will be the second year the event has run, which is dubbed the men’s equivalent of the Race for Life.

Last year’s inaugural Y Front Run was a success, raising more than £4,000 for charity, with more than 120 taking part in the event. Around 300 supporters cheered the runners around the 5k course. Costumes included Superman, the Smurfs, and Pant Man’, the alias of a prostate cancer survivor.

Asda in St Leonards held its second ‘Pants’ Day on Saturday, September 13 and helped raise awareness of male cancer, raising more than £100 towards the Y Front Run Campaign.

A fantastic day was held with bag packers from the local Hastings Martial Arts Centre and staff from the store wearing their pants with pride.

Organisers would like to express huge thanks to all the customers who came into the store and either donated or took a registration form and to Asda staff who have helped raise the profile for the campaign over the last few months.

The campaign was set up by Jo and Hollie for local men as they felt the men did not have their own event in town to raise money for charity and to raise awareness of testicular and prostate cancer.

There is still plenty of time to enter for the big event on Sunday.

Those wanting to enter can email the team at: or alternatively visit: and you can download the form to complete.