ADMISSION to the Jerwood Gallery for a local adult resident has increased by 50 per cent following a review of the pricing structure.
Adult visitors to the gallery who live within the borough of Hastings will pay £3 instead of £2, while the local resident child price is up from £1 to £1.50.
The price of a local family ticket has almost doubled from £4.50 to £8.
The new prices were visible on the gallery’s website on Wednesday, but will come into effect tomorrow (Saturday) with the opening of the latest exhibition, The Way to Beachy Head by Jeffery Camp.
A gallery spokesman said: “Jerwood Gallery has recently reviewed its pricing structure.
“As part of this review, we have made some changes which we hope will encourage repeat visits, bolstering tourism for Hastings more broadly, and helping us to fulfil our ambition of becoming a cultural hub.
“Residents of Hastings borough will continue to receive a great value offer: a discount of £5 off full-price adult tickets.
“We are additionally offering a free return visit within 12 months to all those purchasing full-price adult, child and family tickets.
“We have frozen the prices of all annual memberships for the year.
“We have responded to visitor feedback and extended our free ‘First Tuesdays’, from 4pm to 8pm on the first Tuesday of every month, to include all visitors, both local and national.
“Jerwood Gallery is a not-for-profit company, operating without public revenue subsidy.
“The gallery relies on a combination of income generated through admissions and commercial activities and a private subsidy from the Jerwood Foundation.
“Our costs increase like any business, and like any business we need to ensure that we cover these costs.”
Local resident Ion Castro, who opposed the building of the Jerwood Gallery, expressed his dismay, and said: “Originally, it was going to be free.
“We, one of the poorest boroughs in the south east, are subsidising a multi-million pound off-shore corporation. It beggars belief.”