Visitors to Hastings increased last year bucking the trend for the south east, according to a tourism company.
Tourism South East’s independent research shows the number of overseas visitors staying in Hastings increased by 6.9 per cent in 2014.
The volume of domestic overnight trips to the town went up by nearly one per cent while the numbers fell by nine per cent in the region.
Staying visitors spent an estimated £95.3m in the town, up by 4.2 per cent on 2013.
More day trippers came to Hastings too with just over 3.2 million day visitors enjoying a visit to the town, an increase of 3.2 per cent, and the value of their visits also went up by 4.2 per cent to £100.8m.
Tourism South East calculate that tourism is worth £263.7m to the local economy, and supported some 5,418 jobs in the town, up 2.6 per cent on 2013.
Hastings Borough Council lead member for tourism Kim Forward said : “These results are fantastic, and confirm what we thought – that Hastings is becoming more and more popular with visitors, who in turn are spending more money here, and creating more jobs.
“The figures are even better than they appear, because other resorts are reporting lower visitor numbers.
“I am especially pleased that our overseas visitor numbers continue to increase, showing that our marketing of the town abroad has been so successful.
“We have so much to offer visitors in Hastings, and I am delighted that so many tourists are now recognising this.
“It’s great that they are coming here in such numbers, and even better that extra jobs for local people are being created as a result. Long may it continue.”
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