A beauty from Hastings has been unveiled as the new face - and body - of Ann Summers.
Emma Blocksage - known as Emma B - will star alongside former star of Big Brother Kate Lawler and pop star Michelle Heaton.
Together the trio will model the chain's new Valentine's range and appear on bill boards and television commercials across the UK.
Emma began her career career when she won the prestigious Elite Look of the Year Model Competition in 1995.
This won her a lucrative modelling contract with Elite - one of the world's best known agencies.
Since then she has gone on to become one of the most successful models of recent years appearing in catwalk shows and ad campaigns for designers such as Chanel, Prada and Jean Paul Gaultier.
A regular in the pages of the tabloids, largely due to her relationship with former boy band singer Brian Harvey, Emma also became a favourite of lads mags such as FHM, Loaded and GQ.
She has also appeared on the covers of Vogue, Elle and Marie Claire and become a reality TV star.
Emma enjoyed a lucrative two-year contract to model lingerie for Debenhams and in 2005 her calendar was in the top five best sellers.
No wonder Ann Summers bosses are so pleased to have the blonde bombshell on board.
Jacqueline Gold, the head of Ann Summers, said: "I am delighted to have Emma as one of our new girls - she looks a million dollars."