The former lead vocalist from iconic electro 80’s band Sigue, Sigue Sputnik, Martin Degville, is set to take Hastings fashionistas to dizzying new heights with the opening of a new clothing shop in the town centre next weekend (March 21).
Aptly called Sputnik2 Designs ‘clothes for rebels’, Martin’s new shop, set up in conjunction with his partner Johann Weidenann, sees his return to his first love of fashion designing, his career prior to joining Sigue, Sique Sputnik.
He said: “I had a very successful career for many years as a fashion designer and stylist to the stars and it was from this angle I joined, styled, and wrote of what became Sique, Sique Sputnik.”
Originally from Walsall in the West Midlands - where Martin shared a flat for around four years with another 80’s legend, Boy George - he moved to Birmingham and opened a shop selling his designs in the Oasis Centre. Boy George was his sales assistant and they remain friends to the day.
Martin subsequently moved to London to sell his wares in a shop at Kensington Market. He said the response was overwhelming. “There would be people queuing up waiting for me to turn up with the stock, it just kept selling and selling. It was very successful.”
British New Wave band Sigue, Sigue Sputnik was formed in 1982 and the signing of a five album deal with Parlophone records in 1986 took Martin’s career down a different path, though he continued to design and create clothing for the band and other top performers such as Siouxsie and The Banshees.
Sigue, Sigue, Sputnik’s first hit single, Love Missile F1-11, produced by Giorgio Moroder (from their Flaunt It album) has stood the test of time and proved to be as iconic as the band itself. The song reached number 3 in the UK singles chart in 1986 and with lyrics that include ‘Teenage crime now fashion’s dead’ it has been used on many occasions including in the legendary film ‘Ferris Beullers Day Off’ and in 2003 it was covered by David Bowie during outtake sessions for his album Reality.
The opening of Sputnik2 in Waldegrave Street does not mean Martin is hanging up his mike, he said: “I still perform and release music but have been wanting to get back into fashion design for a long time.”
Martin and Johann have set up home in St Leonards on Sea - joining the ranks of many legendary artists who have homes in the area, including Sir Paul McCartney, The Who’s Roger Daltry, and Paul Spencer Denman, Sade’s bassist and songwriter.
Martin said: “I always wanted to move to the seaside. We came down and looked around over several weekends and felt this was the place for us.”