A LANDMARK seafront building which has provided the backdrop to a major film is set to go under the hammer with a guide price of £1.1 million.
The former Palace Court Hotel in White Rock will go to auction next month with a guide price of between £1.1 and £1.3 million.
Last September the Grade Two listed building was used as a venue for the filming of Byzantium, by Oscar winning director Neil Jordan.
The film was shown this week at the Odeon after fans, many of whom were extras, pursuaded the company to show it here.
It was only being shown at Ashford and Crawley in the local region.
The £8m film was shot on location in Hastings and used the hotel as a setting for the horror movie about a mother and daughter who are vampires.
The Grade Two listed building features seven floors and 15 flats.
Three stories of the building are now a language school and five units on the ground floor are shops.
The Pig in Paradise is also part of the building.
The owner of the building wants to sell up but none of the leaseholders will be affected.
The building has views out across the English Channel and is expected to attract a great deal of attention at the Clive Emson auction at the Brighton Metropole on July 24.
Ron Wain, spokesman for Clive Emson Ltd, said: “It is a very topical building at the moment thanks to the Byzantium film being shot on location there.
“We are not allowing viewings yet buut are expecting a good deal of interest.
“The family that own the building are planning ahead for their long term future.
“We do not expect the sale to have any impact on the tenants of the property already based there.”
For more information about the auction contact James Emson or Sam Kinloch on 0845 603614 or visit www.cliveemson.co.uk