Emma aims to give town a brand new lease of life

Emma Prentice from St Leonards who is designing a brand for Hastings as a part of her university course.
Emma Prentice from St Leonards who is designing a brand for Hastings as a part of her university course.

A STUDENT plans to give the town a fresh new image with her entry into a design competition.

Emma Prentice, 21, of Carisbrooke Road, St Leonards, is in the second year of a foundation course in Digital Media Design, and is entering D&AD Student Awards Make Your Mark competition, as part of her final module.

The competition has a completely open brief, so Emma, who attends the University of Brighton, decided to create a brand for her hometown.

She said: “I am hoping that creating a brand for the town will really make me stand out from others entering this competition.”

She will be up against the best student designers not just within the UK, but also internationally.

Emma’s project is in the early stages, but she aims to create a ‘Welcome to Hastings’ sign, along with brochures, and branding guidelines.

She has been asking for people’s ideas on the positive aspects of Hastings, to help with deciding on an overall look and feel for the brand.

As part of her research, Emma went to speak to Hastings Borough Council marketing manager Kevin Boorman.

He said: “We know that Hastings is a great place to live, work shop and visit, but unfortunately others still rely on the stereotypical images circulated by national media some time ago.

“Improving the image and perception of Hastings is one of our most important objectives, and it is great to see that Emma is also thinking the same way. I’m really looking forward to what she comes up with.”

Emma has her sights set high for the future, and her designs have already attracted considerable attention.

She recently won a competition to create the logo of nutrition company Oomph. They liked her designs so much, she was invited to create the packaging of their newest products, and put together their website.

She said: “Ideally, I would like to work in branding for a big company, but there are so many designers out there, it is all about getting noticed.

“The aim of the competition is to get your name out there.”

Emma has until the end of February to finish developing her ideas for a Hastings brand, including deciding on the font and colour scheme, so will be hard at work over the coming weeks.