Show civic pride in a roundabout way

Local business the Keegan Ford Sponsorship is proving a real success story.

The company provides sponsorship opportunities on roundabouts as well as town boundary signage and at civic events.

Roundabout sponsorship helps build name awareness and enhances companies' reputations as organisations that care about their local environment. It also provides local authorities with a useful source of income.

The company has recently secured new contracts with Northamptonshire County Council, East Sussex County Council and Medway Council to add to their portfolio including Hastings Borough Council.

MD Mark Barfoot says: "These new business gains are a great start for the year for us. Local authorities see roundabout sponsorship as a way of improving the local environment at no cost to the taxpayer – and they are a great outdoor marketing tool."

For more information on the benefits of roundabout sponsorship, visit or