Business directory fights to keep online listings reliable

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A local online business directory has hit out at unethically placed listings and reviews in Hastings

Find It, powered by Qype, Europe’s leading consumer reviews site, has cut thousands of misleading or malicious reviews from its 13.5 million online listings.

Taking a tough stance on third parties who abuse online reviews, Find It and Qype have taken down over two thousand fake reviews in the last month. Around three per cent of new reviews have been deleted since the partnership declared war on unethical listings.

With a new review appearing every 30 seconds on everything from hostels and tourist attractions to hairdressers and minicab companies, Find It and Qype have implemented a continuous campaign to keep the directory clean and ensure all business listings and reviews for Hastings are accurate and fair.

Find It, powered by Qype, is committed to stopping people who use its listings for financial gain, and aims to stamp out biased or unreliable reviews.

“Find It is the number one source for trusted local reviews and listings, and working with Qype we want to ensure every single listing is independent and impartial,” Andy Prior, digital product manager at Johnston Press, which owns the Observer series.

Find it, powered by Qype, gives access to over two million independent reviews on everything from quirky cafés and clubs to plumbers and primary schools, covering 166,000 locations worldwide.