Rotary Club of Senlac

TOASTER Productions would in most cases not register as being a local film production company based in Hastings.

Mike Lalloway and Janey Moffatt visited the Rotary Club of Senlac to introduce their enterprise and illustrate some of their work.

Janey explained that the majority of their work was in association with young people and originally commenced with a ninety-minute feature film emphasising individual expression and an art form involving 100 young people.

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The film was made, activities recorded '“ it all happened!

From initial concept more projects were undertaken in Tunbridge Wells. The challenge for young people has become a way, through film production, to demonstrate emotions, encourage belief in self, to be creative (art and drama) and a powerful media to portray personality on screen.

Finance was limited and budgets required strict control. Mike continued the presentation to speak of his background in corporate advertising by use of film. Work within education (positive development of young people) and Caravan in Action, a charity linked to retail industry, portraying workforce in the field of grocery, involving well-known supermarket retailers.

Films made were for purpose of helping ex-colleagues who may be experiencing difficulties, therefore requiring welfare support. Many fields of work had been undertaken involving animal and cancer charities. A number of short documentary films were shown: Futures Bright an indication that there is a place for children to learn and play through experience, making things happen, e.g., art forums development and painting on canvasses.

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Creating advertising with NHS was involvement with young people to understand heart defects and ways of improving health - Silent Heart, was impressive as the background was a heartbeat which became louder, louder and louder!

Further examples of product advertising were shown to indicate how important information could be transmitted through people, their experiences and the media.

With the emphasis placed upon young people a vote of thanks was offered by Rotarian David King who spoke of the sincerity, initiative, enterprise and indeed service within the community to assist with positive education and emphasis upon development of young people.

Best wishes were offered for future endeavours and members applauded enthusiastically.