WELCOME it or dread it, the Link Road is here to stay, so let us make the best of it and at least mark its advent with a prestigious name that will enhance the first new road into Hastings this century.
The USA has Route 66, renowned worldwide, so how about Route 1066, or translated into UK English: 1066 Way?
This name would also commemorate permanently the upcoming 950th anniversary of the Battle of Hastings.
The idea came to me when I received a supermarket checkout receipt this week for £10.66. Now, what are the odds for that happening in Hastings?