Some fairly daft names were proposed for the Hastings-Bexhill link road, but Combe Valley Way is just brilliant.
According to my (normally reliable) Chambers Concise Dictionary, a combe is – wait for it – a valley (my wife confirms this, so it must be true). So dear old Rother, in its infinite wisdom, has called its new showcase project Valley Valley Way. Genius.
Is it too late to propose, say, Haven Valley Way? A modest change, precisely the same local connotations, but saving future generations the need to wonder what on earth we were thinking of.