Student competition targets town’s tourism

Media and Business students from the University of Brighton in Hastings campus with Kevin Boorman from Hastings Borough Council and Yasmin Ornsby of the Hastings Fisheries Protection Society.
Media and Business students from the University of Brighton in Hastings campus with Kevin Boorman from Hastings Borough Council and Yasmin Ornsby of the Hastings Fisheries Protection Society.

STUDENTS took part in a competition creating videos to promote Hastings as a tourism destination.

The project, for students at the University of Brighton’s Hastings campus who are entering the final top-up year of their degrees, saw teams from Broadcast Media and Business courses collaborate to produce a promotional video for Hastings Borough Council (HBC) in just one week.

Five teams worked to a brief set by Kevin Boorman, the council’s head of communications and marketing, to produce videos to show what Hastings has to offer as a short-break destination for families and couples.

Mr Boorman and Yasmin Ornsby, chairman of the Stade Partnership, which brings together organisations with an interest in the fishing beach, were asked to judge for a winners’ prize of £250 in Amazon vouchers.

The winning video will be launched in January next year and shown on the council’s tourism website, www.visit1066country.com.

Mr Boorman said: “The viral videos we saw were just excellent. The students had really captured the spirit of Hastings and I do wish them well with the rest of their studies.”

Margaret Wallis, university campus director, said: “The University of Brighton is proud of its record giving its students opportunities for experience and networking throughout their time of study.

“We recognise that easing people into the workplace is key to building on their achievements at the university, and is a core element of the outstanding value we offer to both students and employers.

“On this occasion it was particularly rewarding to see a clear benefit for both students and the town. I’m proud of what the students produced.”