Store’s bid for alcohol licence is refused

Pleasant Off Licence
Pleasant Off Licence

A CONVENIENCE store which had its licence revoked after being caught selling fake alcohol had its application for a new one refused this week.

72 Mount Pleasant Road, formally Pleasant Off Licence, in Ore wanted to sell alcohol seven days a week, from 7am to 11pm and submitted an application to Hastings Borough Council.

But councillors on the council’s licensing sub-committee unanimously refused the store’s application on Tuesday.

Police and Trading Standards recommended the proposals be refused ahead of this week’s meeting, given the shop’s recent history.

In March Pleasant Off Licence was one of three stores in town to have their licence to sell alcohol revoked after trading standards officers found counterfeit or dangerous alcohol on their premises.

Officers visited the stores in December last year as part of Operation Mistletoe in response to intelligence received regarding the sale of counterfeit, illicit and dangerous alcohol.

A visit to Pleasant Off Licence revealed 21 bottles of vodka were suspected of evading duty and not being genuine. Three bottles of DD Vodka were found to be counterfeit, and a bottle of Red Star was found with a label Made in the heart of Russia - Berlin’.

Cumar Yalcin, the previous licence holder, appealed against the council’s decision but it was dismissed by Hastings magistrates at a court hearing in August.

The latest application was made by Nelja Yalcin in October.

In a letter to Bob Brown, the council’s licensing manager, Chief Inspector Heather Keating, Hastings District Commander, said the shop’s license was revoked because of ‘significant evidence’ submitted by East Sussex Trading Standards Department.

Owners of 72 Mount Pleasant Road can lodge an appeal against this week’s decision by the council within a 21-day period following service of the formal notification from the council.