Retro poster aims to keep visitor numbers on track

A campaign has been launched by the council and tourism bosses to help boost visitor numbers this autumn.

A poster that uses a famous ‘retro’ British Railways (BR) design has been given a modern twist, and will be on display at busy south and east London stations, including Charing Cross, London Bridge, Victoria, Fenchurch Street and Liverpool Street.

James Norris, chairman of the Hastings and St Leonards Tourism Association, said: “While many seaside resorts appear to shut down once the school holidays are over, there is plenty going on here in Hastings through the autumn. We know we are popular with visitors from the south and east of London, so this poster, based on a British Railways design of the early 1950s, should help encourage more visitors to come and stay here. We worked with the council on the campaign, and have split the costs with it, so we really have put our money where our mouth is. On a personal note I used to work for BR, so am especially pleased to see us promoting the town on so many busy stations.”

Cllr Peter Chowney, lead member for marketing at Hastings Borough Council, said: “I’m pleased that we work so closely with our tourism association, and really appreciate its offer to help with this campaign. Our own graphic designer has done a great job putting a modern twist on a really iconic poster from 60 years ago, and we are very grateful to the National Railway Museum for allowing us to adapt the original design. We have some great events to promote this autumn, and this is a really good way of getting to our target audience. We have had a super summer, and now look forward to an awesome autumn.”