TESCO threw open the doors of its "bigger and better" new store in Hollington today (Monday).
The tills were ringing from 8.30am with an official opening ceremony at 10am attended by MP Michael Foster.
The ribbon was cut by representatives from the Taplin Centre for the visually impaired - chosen as the local charity to receive a bumper 1000 donation in an Observer/Tesco promotion.
Reader Maggie Mitchell nominated the centre to thank staff for their care and kindness and she also received a 100 Tesco gift card.
Complimentary champagne and soft drinks were offered to customers to toast the long-awaited opening and 40 vouchers were being handed out every half an hour to one lucky shopper.
The enlarged Tesco Extra - which also has an opticians, pharmacy, photo shop and travel money desk - was quickly full of people filling up their trollies.
Said one customer mid-morning: "It's absolutely packed. It's heaving. Some people have even taken the day off work to check it out and hunt out any bargains.
"It looks really good. It's massive, like an airport! It's certainly bigger and better than the old one."
Tesco store manager Eddie McCue said: "The opening was a huge success and I am delighted with how many local residents visited the store today.
"I'd like to thank representatives from the Taplin Centre and MP Michael Foster for all his support.
"We hope to became an integral part of the local community."