Luxury brand remains at Goodwood despite Brexit

The chief executive officer of Rolls-Royce has said the luxury brand will remain in Britain despite the Brexit vote
The chief executive officer of Rolls-Royce has said the luxury brand will remain in Britain despite the Brexit vote
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The world’s most prestigious motor car manufacturer, Rolls-Royce – owned by German car giant BMW – will remain in Britain despite the Brexit vote, chief executive officer Torsten Müller-Ötvös said on Thursday.

In the run-up to the EU referendum, employees of the luxury marque, which proclaims its home as Goodwood in West Sussex, each received a letter from their boss warning of a vote to leave.

Torsten wrote in March that the business benefited from easy movement of 
its employees between the UK and Europe, allowing it to build the skill level of 
its UK workforce, while 
any tariff trade barriers would mean higher costs and higher prices.

But on Thursday, at the first public unveiling at Goodwood of its futuristic, driver-less ‘Vision Next 100’ Rolls-Royce, Torsten said the company ‘definitely’ saw Goodwood as its home, despite the vote.

“I think it’s very early days now to make any judgements,” 
he said.

“We will look and see what happens now.

“We are highly interested in proper trade agreements because 90 per cent of our volume here is export volume, so for that reason let’s wait and see how it goes.

“But I think one thing is for sure – Rolls-Royce is British, truly British, and will remain in Britain.”

The new car was designed as part of a project to celebrate BMW’s 100th anniversary – and to give a glimpse of a possible vision for the world’s most famous car in 2040.

Code-named 103EX, the car is the marque’s first ever pure ‘vision vehicle’.

Recently unveiled in London, 103EX was being shown at a Champagne reception to local civic and business leaders for one exclusive night at Goodwood.

“Rolls-Royce, the world’s leading luxury brand, has defined the future of luxury mobility,” Torsten said.

“The Rolls-Royce Vision Next 100 boldly points to a bright future for our marque where our patrons’ individual demands for complete and authentic personalisation will be met through an exquisite fusion of technology, design and hallmark Rolls-Royce craftsmanship.”