THE HASTINGS Beer and Music Festival website almost descended into meltdown as fans clamoured to get their hands on tickets to watch Keane.
More than 2,500 tickets were sold within the first hour of them going on line at 9am last Friday.
In the first 25 minutes, more than 1,000 fans every second were trying to connect with the website.
There were 3,000 web page impressions being created a second as desperate fans tried to get their hands on tickets to see their Battle-based heroes.
Festival organisers had to increase the bandwidth of their system to meet demand and kept fans updated via social networking sites Facebook and Twitter.
Yesterday there were around 500 on line tickets left which were expected to be snapped up by this weekend.
Festival organiser Phil Astell said: “It was total chaos and we were falling into meltdown at one point.
“The first 25 minutes were unbelievable - 1,000 fans every second were trying to get on to buy tickets. We were getting 350 unique visitors per minute.
“We had to upgrade the system and thankfully everything calmed down after an hour.
“We underestimated the level of interest and it really caught us by surprise.
“We posted live information so customers knew what was going on all the time and they were tweeting telling us what was happening.
“We have never seen anything like it before.”
Meanwhile the band were due in Bexhill today (Friday) to film a video to accompany their latest album, “Strangeland” which was released earlier this week.
The cover features shots of Bexhill’s controversial Next Wave seafront shelters.
It’s been four years since the piano-led quartet, hailing from nearby Battle, topped the charts with “Perfect Symmetry” and the new offering is expected to have die-hard fans delirious. The accompanying video, “Pretty” will be used to promote it.
It is understood that a vintage car will take frontman Tom Chaplin on a road trip from Bexhill’s seafront amusement arcade through the town to join a huge party at the Sovereign Light Cafe on West Parade.
Bexhill Classic Cycle Group said yesterday it had received an urgent request for riders in period costume with penny-farthing or similarly early bicycles for the afternoon film shoot by the Love Commercial Production Company.
Organiser Ray Konyn said: “The aim will be to create a heartfelt portrait of a much-loved town and a joyful celebration of English Life.”
At the time of going to press, Tom Chaplin and fellow band member Tim Rice-Oxley were both understood to be suffering from gastric conditions, so filming could be dependent on them being restored to health.
For tickets and more information, visit www.hastingsproms.co.uk or www.hbmf.co.uk