A STAYCATION boom combined with glorious summer weather is creating more than £30 million for the local economy as record numbers of holidaymakers visit 1066 Country.
Park Holidays UK, whose head office is in Coghurst Hall in Ivyhouse Lane, Coghurst has reported its busiest ever August as visitors flock to the coast in their droves. The recession has seen many holidaymakers stay in the UK and many are making the most of the sunshine.
The company runs holiday parks at Coghurst Hall, Beauport Park, Frenchman’s Beach in Rye and Winchelsea Sands and has seen a 20 per cent rise in bookings this month compared to last August.
It runs 23 sites across the south of England employing almost 600 staff. He four combined sites in 1066 Country offer 10,000 beds which the generate £31 million for the regional economy according to a recent survey by the British Holiday and Home Parks Association.
It follows a sharp increase in holiday home sales across the south of England last year which helped drive company pre-tax profits up by 11 per cent. The company is reported to have made £15.8 million in the year to December 2012.
Final statistics for visitor numbers won’t be available until later this year but company spokesman Jon Boston said business is booming.
“The weather has played a big part, “ said Mr Boston. “We are looking at record figures for this year. The recession has created a stay-at-home trend and holidaymakers are buying caravans as a long term commitment to holidays in the UK. Traditionally it has been the over 50s market who buy our homes. But now we might be seeing families giving the £2,000 annual trip to Spain a miss and save up for a holiday home. A second hand one starts from around £9,000. Owners can also rent them out when they aren’t using them generating income. We are also seeing the holiday season starting even earlier and prolonged right through to October. So when we have a glorious English summer like this there really is no better place in the world to go on holiday.”
Kevin Boorman, manager of 1066 Country Marketing, said: “Tourism is worth more than £500 million in Hastings & 1066 Country and supports more than 11,000 jobs in our area. It is a vital element of the local economy. It’s great to hear that Park Holidays are doing so well here and I hope and expect their 2013 figures will be even better than 2012.”