Hastings store giving away free mistletoe to ‘increase festive romance’

Mistletoe pictured by Derek Middleton ENGSUS00120130212102809
Mistletoe pictured by Derek Middleton ENGSUS00120130212102809

A Hastings supermarket is giving away sprigs of mistletoe this week in an effort to increase festive romance.

From today (Monday, December 12), Morrisons Hastings community champions, adorned in a ‘Merry Kissmas’ sash, will be handing out free sprigs of mistletoe in store.

The giant mistletoe giveaway was launched by the supermarket after research revealed the tradition of puckering up under the plant was at risk of dying out, with 71 per cent of under 35s admitting they had never experienced a kiss under the mistletoe.

Dave Denham, store manager at Morrisons Hastings, said: “Kissing under the mistletoe is one of the oldest Christmas traditions and we want to do our bit to keep it alive. The mistletoe giveaway was extremely popular last year so we hope to get even more customers kissing this Christmas. And you never know, true love could just be an aisle away.”

The mistletoe giveaway is the latest traditional Christmas initiative from Morrisons after the supermarket put carols back on the in-store playlist after 15 years, last week.

A previous mistletoe giveaway at Morrisons got 100,000 customers kissing and the supermarket hopes to better that number this year.

Have you checked out our new Christmas section yet?

It’s packed with ideas and tips to ensure you make the most out of the festive season.

There’s recipes, suggestions for presents and everything from choosing your tree to recycling your packaging and paper.

Go to www.hastingsobserver.co.uk/christmas/