HUNDREDS of cyclists pedalled from London to Hastings in a gruelling bike ride on Sunday (August 28).
The 700 plus people trekked from the capital to 1066 Country in aid of the British Heart Foundation (BHF).
Known as the Beast from the East, the hilly, 71-mile ride from Crystal Palace, London to Grosvenor Gardens in St Leonards, took cyclists through the beautiful North Downs and High Weald before descending towards Hastings.
They were greeted by Hastings Mayor, Councillor Kim Forward on arrival.
Rob Cox, BHF event organiser, said: “We were thrilled to see so many riders taking part in this hardcore cycling event again this year and so much fantastic local support. Thank you to all those who took up the challenge and conquered the Beast from the East.
“We now urge people to send in their sponsorship, as every penny raised really does make a difference and together we can beat heart disease.”
The event, which was in its second year after being launched in 2010, is believed to have raised £50,000.
The BHF works to fight heart and circulatory disease and helps families who have been affected by the disease.
Around £50 covers the cost of bereavement boxes for five children who have lost a close family member to heart disease. With £124 the BHF could fund a resuscitation mannequin to train people in performing CPR, which more than doubles the chances of survival for someone following a cardiac arrest.
And £200 could fund one of the BHF’s young scientists working on research projects to better understand how to diagnose, prevent, treat and cure heart disease, for a whole day.
If anyone is interested in taking part in one of the BHF’s sponsored events visit www.bhf.org.uk/events or call 0808 100 2109.