The campaign, which is organised by American Express, is keenly supported by the FSB.
Small Business Saturday UK is a grassroots, non-political, non-commercial campaign, which highlights small business success and encourages consumers to ‘shop local’ and support small businesses in their communities.
The day itself takes place on the first shopping Saturday in December each year, but the campaign aims to have a lasting impact on small businesses.
Nicholae Trofin, vice-chairman of the 1066 Country branch of the FSB, said: “Small Business Saturday provides a great opportunity for towns, businesses and their customers to highlight the contribution of local independent shops, cafes, restaurants and pubs. And they need customers to spend with them.
“Local businesses are often less expensive than the big chains and supermarkets and usually source from local suppliers keeping other local firms in business.
“£1 of your spending adds £1.76 of value to your local community if you shop with local firms.”
Nicolae visited Swift Cars, Corner Carpet Company, Kings Butchers and Phoenix and Plum Wine Merchants.
Martin Searle, development manager of the FSB, also visited Jenne McTaggart in Who’s Wearing What. FSB member, Jenne, has been hailed by the organisation as ‘a tour de force in recent thin years’ supporting the branding ‘Very St Leonards’ and the establishment of modern seafront signage to the town centre.
Mr Searle said: “It is great to see business confidence back in the heart of St Leonards and the town team supporting events like the recent Frost Fair.
“This collaborative effort is the way forward for all town and village centres to thrive.”
For more information visit www.smallbusinesssaturdayuk.com.