CLINTON Cards in Priory Meadow Shopping Centre is to remain open after the business was sold to an American greetings card firm.
The company went into administration last month, and administrators Zolfo Cooper announced the closure of around 350 stores, which included all of the Birthdays branded stores, such as the one in Hastings town centre.
The future of Hastings’ Clinton Cards was uncertain, but it has now been confirmed that the store forms part of the deal with Lakeshore Lending Ltd a subsidiary of American Greetings Corporation, which will save 397 stores and 4,500 jobs nationwide.
The closing date for Birthdays is yet to be announced. Commenting on the sale, Peter Saville, Joint Administrator and Partner at Zolfo Cooper said: “We have always been of the view that despite an intensely competitive retail environment and what proved to be excessively ambitious expansion plans in recent years, there was a strong underlying business contained within Clinton Cards.
“We would like to thank the staff for their dedication and patience throughout what has been an understandably difficult time for all concerned and we wish both them and the new owners of the business every success for the future.”